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Wheat-Free Market Foods LLC
Virtue Sweetener
The finest sweetener made with monk fruit extract. Celebrating its 10th anniversary!
About Us - Virtue sweetener
Sweeten Away!
Virtue can be used to sweeten coffee and other beverages. You can also use it in your baked goods. Just remember, only use 1/4th as much Virtue as you would sugar or other 1:1 sweeteners.
Monk Fruit
Among our choices of natural sweeteners, monk fruit (lo han guo) is the clear winner: zero calories, no weight gain, clean taste without bitter aftertaste, and—because of its concentrated sweetness—can slash cost when combined with other natural sweeteners like erythritol.
Our Philosophy
We believe that the processed foods industry has led us astray and that what is often billed as “healthy” may not be so at all. We also believe that one’s nutrition lifestyle is a very personal thing –it is about choice and about knowledge. We chose to take on sugar head-to-head with our delicious alternative zero-calorie sweetener.